Story Coffee Co. presents the standard java fare from a tiny house — an experience that delights its loyal customers. The small space accentuates the natural sense of community that the baristas take full advantage of by swapping stories and sharing their deep love of good coffee.
But a mismatch between their old western logo and the brand's persona left something wanting. The solution is a simplified and modern look that complements the streamlined space. The logo is styled after the printed ink in a paperback novel. The stylized symbol is reminiscent of swirling coffee, with three dots representing three types of stories — yours, theirs, and ours.