DSI, a software technology firm, had been a decades long leader in data collection software, serving primarily manufacturing and distribution industries. In an effort to diversify, DSI developed a Mobile Application Development Platform (MADP) which received high acclaim from Gartner Research. This was their opportunity to step into an emerging category of enterprise mobility.
They needed a rebrand to help reposition themselves as leaders in enterprise mobility and retire the limiting data warehousing that was part of their 30 year history. After branding, the project continued for over 3 years with ongoing support for marketing and events.