Think bigger


Creative Director

Agency Producer

The Ark Encounter is a theme park attraction in Kentucky featuring a full-size replica of Noah's ark based on biblical dimensions. The impressive structure has 3 massive decks to tour with exhibits detailing what life might have been like for people aboard such a ship.

To grow visitor numbers, Ark Encounter needed to reach beyond local sight-seers and encourage families to visit for their summer vacation. The ad campaign focused on the incredible size of the ship and that even if you think it's big, you'll still need to think bigger. The campaign was a resounding success, resulting in more than double the anticipated guests over the opening summer season.


30 second spot