CERCA TROVA 

Annual meeting event design

PROJECT ROLE

Creative Direction

Graphic Design


Cerca Trova Restaurant Concepts, owners of Outback Steakhouse (in the Western US) and Bonefish Grill, sought help with an annual meeting theme and design. Only their third company-wide event, the visual concept needed to grab attention and motivate attendance. Most importantly, the event needed its own brand beyond the typical corporate or restaurant-specific content the employees were used to seeing. The chosen theme and visuals reinforce the drive for increasing customer reviews.

LOGO • PRINT COLLATERAL • AMBIENT VIDEO


CONCEPT MOOD BOARD

The concept draws from the energy of the nightlife and the edgy world of music. The neon style eludes to the energy and constancy needed for the type of service the restaurants want to deliver.


EVENT THEME & LOGO

The theme "Always On Guest Engagement" reinforced the type of guest engagement needed to earn five star reviews from every guest they serve.

Save the date invite

Email invitation

Presentation and video title cards

Ambient video visuals